Products related to Brand:
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Advanced Brand Management (Third Edition) : Building and activating a powerful brand strategy
The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy?Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet.Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
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Applied Fundamentals in Finance : Portfolio Management and Investments
This textbook provides a comprehensive introduction to portfolio management and investments.Focusing on four core areas – portfolio management, equities, bonds, and derivatives – it is primarily intended for undergraduate and graduate students alike.However, it will also benefit practitioners working in the fields of financial analysis and portfolio management and professionals who aspire to such professional activities in the financial industry.To ensure its high practical relevance, the book includes a host of case studies and examples from real-world practice, mainly from the German and Swiss financial markets.Additionally, the book shows how to implement the models in Microsoft Excel.
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Effective Brand Building : Unlock Growth with Strategy, Insights, and Measurement
Investment and focus on brand building skills has diminished across the marketing industry in recent years.But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and struggle to deliver reliable, long-term growth. Effective Brand Building is here to change that. It provides practical, everyday wisdom in how to drive effective growth for brands for the long and short term, in synch with broader organizational goals and business processes.From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan, this book is the ultimate guide to developing the skills and knowledge you need to create a brand building strategy that delivers growth.Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment. With real-world examples from businesses such as McDonald's, Mondelez, Apple, and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their business for effective brand building.
Price: 29.99 £ | Shipping*: 0.00 £
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What are brand assets?
Brand assets are the elements that contribute to the overall value and recognition of a brand. These can include tangible assets such as logos, slogans, and packaging, as well as intangible assets like brand reputation, customer loyalty, and brand associations. Brand assets help to differentiate a brand from its competitors, build brand awareness, and create a strong brand identity in the minds of consumers. They are essential for establishing a brand's presence in the market and fostering long-term relationships with customers.
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Does Netto Markt only accept own-brand items for can deposit returns?
No, Netto Markt does not only accept own-brand items for can deposit returns. They accept all types of beverage cans for deposit returns, regardless of the brand. Customers can return any aluminum or plastic beverage cans to Netto Markt for a deposit refund, as long as they are in good condition and not damaged.
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Is the brand Boss a luxury brand or rather a budget brand?
Boss is considered a luxury brand. It is known for its high-quality, premium products and is positioned in the higher end of the market. The brand is associated with sophistication, elegance, and luxury, making it a popular choice for those looking for upscale fashion items.
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Is the brand Hollister a good brand?
Hollister is a popular brand known for its casual and trendy clothing targeted towards a younger demographic. The brand has a strong presence in the fashion industry and is well-liked by many consumers for its stylish designs and quality products. However, like any brand, there may be mixed opinions on whether it is considered "good" depending on individual preferences and experiences with the brand. Ultimately, it is important to consider factors such as personal style, budget, and values when determining if Hollister is a good brand for you.
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Behavioral Finance and Your Portfolio : A Navigation Guide for Building Wealth
Become a more strategic and successful investor by identifying the biases impacting your decision making. In Behavioral Finance and Your Portfolio, acclaimed investment advisor and author Michael M.Pompian delivers an insightful and thorough guide to countering the negative effect of cognitive and behavioral biases on your financial decisions.You’ll learn about the “Big Five” behavioral biases and how they’re reducing your returns and leading to unwanted and unnecessary costs in your portfolio. Designed for investors who are serious about maximizing their gains, in this book you’ll discover how to: ?Take control of your decision-making—even when challenging markets push greed and fear to intolerable levels ?Reflect on how to make investment decisions using data-backed and substantiated information instead of emotion and bias ?Counter deep-seated biases like loss aversion, hindsight and overconfidence with self-awareness and hard facts ?Identify your personal investment psychology profile, which you can use to inform your future financial decision making Behavioral Finance and Your Portfolio was created for individual investors, but will also earn a place in the libraries of financial advisors, planners and portfolio managers who are determined to counteract the less principled and data-driven aspects of their decision making.
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Portfolio Selection : Efficient Diversification of Investments
This is a classic book, representing the first major breakthrough in the field of modern financial theory.In effect, it created the mathematics of portfolio selection in a model which has turned out to be the indispensable building block from which the theory of the demand for risky securities is constructed.
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Brand Fusion : Purpose-driven brand strategy
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book FestFinalist in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry.Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
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Digital Assets : A Portfolio Perspective
From the perspective of an investor, digital assets are an alternative class of assets.They have several features that differentiate them from traditional investments.This makes them well-suited for a diversified portfolio.The question is how to accommodate them in such a portfolio, how to manage their potential and risk, and how to evaluate them.This short book explains how to include digital assets is a diversified portfolio.It focuses on their differentiating use cases, their idiosyncracies, and how they relate to other types of investment.This is a volume for practitioners and students in finance, asset management, or portfolio construction.
Price: 17.00 £ | Shipping*: 3.99 £
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Which brand is the best supplement brand?
The best supplement brand is subjective and depends on individual needs and preferences. Some popular and well-regarded supplement brands include Thorne Research, Garden of Life, and NOW Foods. It's important to consider factors such as ingredient quality, transparency, and third-party testing when determining the best supplement brand for your specific needs. Additionally, consulting with a healthcare professional or nutritionist can help guide you in selecting the best supplement brand for your health goals.
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Is the brand Amstaff a Nazi brand?
No, the brand Amstaff is not a Nazi brand. Amstaff is a clothing and lifestyle brand that originated in the United States and is not associated with Nazi ideology. The brand's name is derived from "American Staffordshire Terrier," a breed of dog known for its strength and loyalty. While the brand may use imagery and symbols associated with American culture, there is no evidence to suggest that it has any ties to Nazi ideology.
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Is the brand Boss a luxury brand or more of a budget brand?
Boss is considered a luxury brand, known for its high-quality and premium products. The brand is known for its sophisticated and elegant designs, targeting a higher-end market. Boss products are typically priced at a premium compared to budget brands, reflecting its luxury positioning in the market.
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Which brand is the best compound bow brand?
Determining the best compound bow brand can be subjective and dependent on individual preferences. However, some popular and highly regarded compound bow brands in the market include Mathews, Hoyt, and Bowtech. These brands are known for their quality craftsmanship, innovative technology, and high performance. Ultimately, the best compound bow brand for you will depend on your specific needs, budget, and shooting style.
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