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  • Marketing Effectiveness : Applying Marketing Science for Brand Growth
    Marketing Effectiveness : Applying Marketing Science for Brand Growth

    In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.

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  • Agile Strategy Management in the Digital Age : How Dynamic Balanced Scorecards Transform Decision Making, Speed and Effectiveness
    Agile Strategy Management in the Digital Age : How Dynamic Balanced Scorecards Transform Decision Making, Speed and Effectiveness

    In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what you used to want. What you need is a framework for planning and implementing a strategy that is agile enough to adapt to a dynamic environment but focused enough to deliver.That framework is the Dynamic Balanced Scorecard. The original Balanced Scorecard system has proven the most popular, successful and enduring framework for strategy execution over the last 25 years.Comprising a Strategy Map and a scorecard of KPIs, targets and initiatives, the framework helped organizations distil a strategy into actionable components and measure progress towards a strategic vision, while also implementing and monitoring the actions that drove change. However, for all its success, the Balanced Scorecard system now needs to evolve for the digital age.Until now, building the system, rolling it out enterprise-wide and adapting it to external changes has been a lengthy process.While the fundamental principles of the system are still sound and relevant, it needs to become nimbler and more responsive. The book provides a step-by-step guide to agile strategy management: from formulation to implementation to learning and adapting. For each of the steps, the book explains how Dynamic Balanced Scorecards, fit for the digital age, are built and deployed.

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  • Portfolio Management : Delivering on Strategy
    Portfolio Management : Delivering on Strategy

    Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.

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  • 2019 Development Effectiveness Review
    2019 Development Effectiveness Review

    The Development Effectiveness Review 2019 reports on ADB's progress in achieving the priorities of its corporate strategy using the indicators in the corporate results framework, 2019–2024 as the yardstick. This publication outlines the performance of the Asian Development Bank (ADB) in achieving the goals of Strategy 2030, the institution’s long-term strategic framework.It is the 13th in a series of annual reports that tracks development progress in Asia and the Pacific, assesses ADB’s development effectiveness over the years, and identifies areas where the institution’s performance needs to be further strengthened.

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  • Does Epiduo lose its effectiveness?

    Epiduo, a prescription medication used to treat acne, may lose its effectiveness over time for some individuals. This can happen if the skin becomes resistant to the active ingredients, adapalene and benzoyl peroxide, or if the acne-causing bacteria develop resistance. In such cases, a healthcare provider may recommend adjusting the treatment plan, such as switching to a different medication or incorporating additional acne-fighting products. It's important to consult with a healthcare professional if you notice a decrease in Epiduo's effectiveness to determine the best course of action for your skin.

  • What is the effectiveness of torture?

    Torture is widely considered to be ineffective as a means of obtaining reliable information. Research has shown that individuals subjected to torture are more likely to provide false or misleading information in order to end their suffering. Furthermore, the use of torture is widely condemned by international human rights organizations and is illegal under international law. Instead, effective interrogation techniques that respect human rights and adhere to legal standards have been shown to be more successful in obtaining accurate information.

  • Do pills and charcoal tablets reduce effectiveness?

    Pills and charcoal tablets can reduce the effectiveness of certain medications when taken together. Charcoal tablets can interfere with the absorption of medications in the digestive tract, leading to reduced effectiveness. It is important to consult with a healthcare professional before taking any new medications or supplements to avoid any potential interactions.

  • What is the effectiveness of ketogenic drops?

    The effectiveness of ketogenic drops can vary from person to person. Some individuals may experience positive results in terms of weight loss and increased energy levels, while others may not see significant changes. It's important to note that the effectiveness of ketogenic drops also depends on a person's overall diet and lifestyle. Incorporating a balanced diet and regular exercise along with the use of ketogenic drops may enhance their effectiveness. It's always best to consult with a healthcare professional before starting any new supplement regimen.

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  • A New Way to Think : Your Guide to Superior Management Effectiveness
    A New Way to Think : Your Guide to Superior Management Effectiveness

    Named one of "10 Must-Read Career and Leadership Books For 2022" by ForbesThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies.From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities.But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping.When company leaders came to him with fundamental questions—How do you decide where to play and how to win?What is the key to shaping and changing corporate culture?How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles.Now, for the first time, they appear together in A New Way to Think.With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.

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  • Prenatal Care : Effectiveness and Implementation
    Prenatal Care : Effectiveness and Implementation

    This book evaluates the effectiveness of prenatal care interventions and provides a framework for prenatal care that looks beyond the limited perspective of immediate neonatal outcomes.Ultimately, this book seeks to improve the content and the implementation of prenatal care by shifting the focus away from short-term technocentric medical advances to concentrate on the broader public health issues.A unique aspect of this book is its focus on the effectiveness of prenatal care interventions on longer-term benefits for women and children's health.Traditional medical interventions, as well as social support and behavioral interventions during prenatal care are reviewed.Effectiveness is considered within the context of its implications for public policy and service delivery.This book is an important resource for maternal and child health professionals, policy makers and health care managers because it provides evidence of the prenatal care services that improve the long-term health of women and children.

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  • Improving Personal Effectiveness Certificate Course
    Improving Personal Effectiveness Certificate Course

    Course Description Improving personal effectiveness enriches the life and capacities of the individual, and when applied across organizations is a formidable tool to enhance efficiency and productivity. The skills and tools this course provides will help you and your organization become more effective at managing your most valuable resources, including your time. The knowledge, skills, and tools to become effective in your personal and professional life are learned, not inherited. This means that no matter where you are at the moment; there is always room for improvement. Many organizations try and cut costs to drive profits when in reality improving the effectiveness of existing resources is a much more practical, rapid, and valuable way to drive profits. For employers, managers, and leaders, you will find how to steer your workforce to perform with more efficacy. For employees, workers, and staff, you will learn how to excel in your job and create more opportunities for your career path. This course is sourced from credible scientific research and studies, giving you empirically, results-driven content that will maximize your ability to be effective. This course contains written material that clearly and succinctly gets to the heart of improving personal effectiveness. It also contains practical tools, exercises, tests, and worksheets to apply the knowledge you gain and reinforce it through experiential learning. You Will Learn: This course will teach you: How personal effectiveness is crucial to getting fulfillment out of life The habits of effective and ineffective individuals How habits are formed and how to change ineffective habits How workplace behavior affects the ability to be effective How to deal with disruptive workplace behaviors and difficult situations How to set clear objectives and achievable goals Methods to effectively organize and prioritize tasks Methods to effectively manage time Methods to deal with stressful situations and stay motivated Workplace skills and their importance How to effectively conduct meetings How to effectively lobby and gain influence This course provides a thorough explanation of all these topics and more. Upon completion of this course, you will understand how to maximize your effectiveness and have the tools you need to do so. In our fast-paced modern lives time often seems to be slipping away, when in reality it is simply not being managed effectively. Learn how to prioritize your time to get the most out of your life and become the most effective version of you possible, with immense rewards. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers, tablet devices, and smartphones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple-choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test the first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 7 hours complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: Self Discovery Module 2: Behaviour in the Workplace Module 3: Personal Skills and Behaviours Module 4: Workplace Skills Module 5: Personal Development Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers/devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

    Price: 29.00 £ | Shipping*: £
  • Effectiveness of Personal Data Protection
    Effectiveness of Personal Data Protection


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  • What is the question about cost-effectiveness?

    The question about cost-effectiveness seeks to determine whether a particular product, service, or intervention provides value for the money spent. It involves analyzing the costs associated with achieving a certain outcome or benefit, and comparing it to the effectiveness of achieving that outcome. By evaluating cost-effectiveness, decision-makers can make informed choices about resource allocation and prioritize investments that deliver the most significant impact for the resources expended.

  • What is the effectiveness of the pill?

    The effectiveness of the pill, also known as the birth control pill, is quite high when used correctly. When taken as directed, the pill is over 99% effective in preventing pregnancy. However, it is important to note that the pill does not protect against sexually transmitted infections (STIs), so it is important to use additional protection such as condoms if there is a risk of STIs. Additionally, the effectiveness of the pill can be impacted by factors such as missing doses or taking certain medications that may interfere with its effectiveness.

  • Does seawater lose its effectiveness over time?

    Seawater does not lose its effectiveness over time. It maintains its natural composition and properties, including its high mineral content and beneficial elements such as magnesium, potassium, and calcium. These elements are known to have various health benefits, including promoting skin health, reducing inflammation, and supporting overall well-being. Therefore, seawater remains effective and beneficial regardless of how long it has been collected.

  • What is the difference between effectiveness and efficiency?

    Effectiveness refers to achieving the desired outcome or goal, regardless of the resources used. It focuses on the end result and whether it meets the objectives. Efficiency, on the other hand, is about achieving the desired outcome with the least amount of resources, such as time, money, or energy. It emphasizes maximizing productivity and minimizing waste. In summary, effectiveness is about doing the right things, while efficiency is about doing things right.

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