Products related to Relationship:
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Corporate Relationship Management Strategy
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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Marketing Management : A relationship approach
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology.Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.
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What is the relationship between wealth and school?
Wealth and school are closely related as wealth often determines the quality of education a student can access. Students from wealthier families may have access to better schools, resources, and extracurricular activities, which can contribute to their academic success. On the other hand, students from lower-income families may face barriers to accessing quality education, such as inadequate resources, lower-quality schools, and limited opportunities for enrichment. This can lead to disparities in academic achievement and perpetuate cycles of poverty. Therefore, addressing the relationship between wealth and school is crucial in promoting educational equity and ensuring that all students have the opportunity to succeed.
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What is the relationship between dropshipping retailers and returns?
Dropshipping retailers have a unique relationship with returns compared to traditional retailers. Since dropshipping retailers do not hold inventory, they often have to rely on their suppliers to handle returns and exchanges. This means that the return process can be more complex and time-consuming for dropshipping retailers, as they have to coordinate with their suppliers to facilitate the return and refund process for their customers. Additionally, dropshipping retailers may have to absorb the cost of returns, as they may not have the same flexibility to negotiate return policies with their suppliers. Overall, managing returns can be more challenging for dropshipping retailers, but effective communication and collaboration with suppliers can help streamline the process.
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Do wealth, comfort, security, and attraction attract a relationship?
Wealth, comfort, security, and attraction can certainly attract people to a potential relationship, as these factors can contribute to a sense of stability and compatibility. However, they are not the only factors that contribute to a successful and fulfilling relationship. Communication, trust, shared values, and emotional connection are also crucial elements in building a strong and lasting relationship. Ultimately, while wealth, comfort, security, and attraction can be initial draws, they are not the sole determinants of a successful relationship.
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What is the relationship between globalization, poverty, and wealth?
Globalization has led to increased interconnectedness and interdependence among countries, which has resulted in the movement of capital, goods, and services across borders. While this has led to economic growth and wealth creation in many parts of the world, it has also contributed to the exacerbation of poverty in certain regions. The benefits of globalization have not been equally distributed, leading to widening income inequality and the concentration of wealth in the hands of a few. As a result, while some have seen their living standards improve, others have been left behind, leading to an increase in poverty and economic disparity.
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Customer Relationship Management Training Course
Course Description Customer relationship is an imperative part of any modern day business. Building long lasting relationships with clients and providing them with the highest level of support and service at all times will result in an increase in revenue. Anyone who wants to ensure that their company retains clients or wants their employees to see the importance of outstanding service will benefit from this convenient online course which can be studied at your own pace and in your own time. Gain an edge over the competition by implementing excellent customer relationship management processes today. Introduction to the Customer Relationship Management Diploma The Customer Relationship Management diploma comprises of five information packed modules which should take you around five hours to complete. The course is offered online for added convenience, so you can complete the course in one sitting or you can spread it out over a number of months, depending on your own schedule. This course comes complete with a multiple choice test. The certificate is industry recognised and can be verified online. What you will Learn This course offers you five informative modules, each one giving you valuable information and insight into customer relationship management and providing you with the knowledge and skills you need to implement this solution into your workplace. Learn what CRM is and why it is so important to focus on your customers. Identify with the basics of body language and how to use this when dealing with clients. Develop your interpersonal skills. Learn facts about relationships and loyalty and how these two go hand-in-hand. Identify why customer relationship management is so important to the success of your company. Learn how to look for customers and what customers expect from your company in terms of service and support. Get an understanding on how to measure your customer relationship management from the characteristics to problems you may face to the standards you want to achieve. Learn how to develop a relationship. Get some valuable advice about meeting preparation and so much more. Benefits Some of the benefits you can expect to enjoy when you take the Customer Relationship Management Diploma include: Increase your knowledge on customer relationships. Fast track your career in your chosen industry. Enjoy the convenience of an industry recognised certification. Certificates can be verified online. Lifetime access to course material. Course available online so you can study at any time of the day or night. Complete the course in one day or a few months, there is no set time frame for completing the course. The study platform is available on all devices. Enjoy information packed and detailed modules. Each course is broken down into easy to manage modules to enhance your study experience. Affordable pricing Start your studying at any time. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 5 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1 : What is Customer Relationship Management? Module 2 : Looking at Customers Module 3 : Measuring CRM Module 4 : Developing the Relationship Module 5 : Clarity in Meeting Preparation Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Customer Relationship Management : A Global Perspective
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM).The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm.This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework.It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach.The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
Price: 44.99 £ | Shipping*: 0.00 £
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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Does wealth, comfort, security, and attraction contribute to a relationship?
While wealth, comfort, security, and attraction can initially contribute to a relationship by creating a sense of stability and happiness, they are not the sole factors that determine the success of a relationship. True compatibility, communication, trust, and shared values are essential for a relationship to thrive in the long term. It is important for partners to have a strong emotional connection and mutual respect in order to build a healthy and fulfilling relationship.
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What is the relationship between growth and injury?
Growth and injury are often interconnected as injury can impact growth in various ways. In some cases, injury can stimulate growth by triggering the body's healing response, leading to the formation of new tissue. However, severe or repeated injuries can also hinder growth by causing damage to tissues and disrupting normal growth processes. Additionally, growth can sometimes make an individual more susceptible to certain types of injuries, especially during periods of rapid growth such as childhood and adolescence. Overall, the relationship between growth and injury is complex and can have both positive and negative effects on an individual's development.
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What is the relationship between eyesight and growth?
Good eyesight is essential for healthy growth and development, especially in children. Clear vision allows children to engage in activities that promote physical, cognitive, and social development. Poor eyesight can hinder a child's ability to learn, explore, and interact with their environment, potentially impacting their overall growth and well-being. Regular eye exams and proper vision correction can help ensure that children are able to reach their full potential and thrive.
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