Products related to Customer:
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Business to business (B2B) transactions account for 60-70% of all transactions globally.Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience.In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets.This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability.Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy.In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.
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Customer Portfolio Management : Creating Value with a Large Leaky Bucket of Customers
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What do you understand by active customer portfolio management?
Active customer portfolio management refers to the ongoing process of analyzing and managing a company's customer base to maximize its value. This involves identifying and categorizing customers based on their profitability, potential for growth, and level of engagement with the company. By actively managing the customer portfolio, a company can allocate resources more effectively, tailor marketing and sales strategies to different customer segments, and ultimately drive higher customer satisfaction and retention. This approach helps businesses to focus on the most valuable customers and opportunities, leading to improved overall performance and profitability.
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Search for a simple customer management program.
One simple customer management program that you can consider is HubSpot CRM. It offers basic customer management features such as contact management, email tracking, and pipeline management. Another option is Zoho CRM, which provides a user-friendly interface and essential customer management tools. Both of these programs are easy to use and offer free versions with limited features, making them suitable for small businesses or individuals looking for a simple customer management solution.
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Search for a program for customer management.
There are many customer management programs available, but one popular option is Salesforce. Salesforce offers a comprehensive customer relationship management (CRM) platform that allows businesses to manage customer interactions, track sales leads, and analyze customer data. It also offers customizable features and integrations with other business tools. Another option is HubSpot, which provides a CRM platform with features for managing customer interactions, tracking sales activities, and automating marketing efforts. Both Salesforce and HubSpot offer free trials so you can test out their features before making a decision.
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What customer management software is available for Mac?
There are several customer management software options available for Mac users, including Salesforce, HubSpot CRM, and Zoho CRM. These platforms offer a range of features such as contact management, sales tracking, and marketing automation to help businesses effectively manage their customer relationships. Mac users can choose the software that best fits their needs and budget to streamline their customer management processes.
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Triple Fit Strategy : How to Build Lasting Customer Relationships and Boost Growth
It's time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals.It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together.With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources.The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results.Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years. What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs.It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases. Triple Fit Strategy is a breakthrough approach to strategy and sales, with the power to transform businesses.Your journey to becoming a value creator starts here. For more information about Triple Fit Strategy around the world, please visit the official website: triplefitstrategy.com.
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Implementing Key Account Management : Designing Customer-Centric Processes for Mutual Growth
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM.Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more.Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Customer Relationship Management Training Course
Course Description Customer relationship is an imperative part of any modern day business. Building long lasting relationships with clients and providing them with the highest level of support and service at all times will result in an increase in revenue. Anyone who wants to ensure that their company retains clients or wants their employees to see the importance of outstanding service will benefit from this convenient online course which can be studied at your own pace and in your own time. Gain an edge over the competition by implementing excellent customer relationship management processes today. Introduction to the Customer Relationship Management Diploma The Customer Relationship Management diploma comprises of five information packed modules which should take you around five hours to complete. The course is offered online for added convenience, so you can complete the course in one sitting or you can spread it out over a number of months, depending on your own schedule. This course comes complete with a multiple choice test. The certificate is industry recognised and can be verified online. What you will Learn This course offers you five informative modules, each one giving you valuable information and insight into customer relationship management and providing you with the knowledge and skills you need to implement this solution into your workplace. Learn what CRM is and why it is so important to focus on your customers. Identify with the basics of body language and how to use this when dealing with clients. Develop your interpersonal skills. Learn facts about relationships and loyalty and how these two go hand-in-hand. Identify why customer relationship management is so important to the success of your company. Learn how to look for customers and what customers expect from your company in terms of service and support. Get an understanding on how to measure your customer relationship management from the characteristics to problems you may face to the standards you want to achieve. Learn how to develop a relationship. Get some valuable advice about meeting preparation and so much more. Benefits Some of the benefits you can expect to enjoy when you take the Customer Relationship Management Diploma include: Increase your knowledge on customer relationships. Fast track your career in your chosen industry. Enjoy the convenience of an industry recognised certification. Certificates can be verified online. Lifetime access to course material. Course available online so you can study at any time of the day or night. Complete the course in one day or a few months, there is no set time frame for completing the course. The study platform is available on all devices. Enjoy information packed and detailed modules. Each course is broken down into easy to manage modules to enhance your study experience. Affordable pricing Start your studying at any time. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 5 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1 : What is Customer Relationship Management? Module 2 : Looking at Customers Module 3 : Measuring CRM Module 4 : Developing the Relationship Module 5 : Clarity in Meeting Preparation Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
Price: 29.00 £ | Shipping*: £
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What is the address for returns to customer CBPDDS in Kelsterbach?
The address for returns to customer CBPDDS in Kelsterbach is: CBPDDS c/o DHL Supply Chain Am Flughafen Tor 31 60549 Kelsterbach Germany
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Is it a business customer or a private customer?
To determine if a customer is a business customer or a private customer, you can look at the type of products or services they are purchasing. Business customers typically buy in bulk or require specialized products for their operations, while private customers usually make smaller, individual purchases for personal use. Additionally, business customers may provide a company name or tax ID number when making a purchase, whereas private customers typically use their personal information.
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What is Apple's customer support, not the customer service?
Apple's customer support refers to the assistance and resources provided to customers after they have purchased a product, such as troubleshooting, technical support, and warranty services. This can include online support through the Apple website, phone support, and in-person support at Apple stores. Customer support is focused on helping customers resolve issues with their products and ensuring they have a positive experience with their Apple devices.
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Are there differences between customer service and factory customer service?
Yes, there are differences between customer service and factory customer service. Customer service typically refers to the support and assistance provided to customers before, during, and after a purchase, while factory customer service specifically focuses on addressing issues related to the manufacturing and production of products. Factory customer service may involve handling inquiries about product specifications, quality control, and production timelines, whereas general customer service may involve addressing a wider range of issues such as billing, returns, and general product information. Additionally, factory customer service may require specialized knowledge about the manufacturing process and technical aspects of the products being produced.
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