Products related to Branding:
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Creative Personal Branding : The Strategy to Answer: What’s Next
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Price: 17.99 £ | Shipping*: 3.99 £
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"Painful branding?"
"Painful branding" refers to the process of using a hot iron or other instrument to permanently mark a person or animal with a design or symbol. This process can be extremely painful and is often used as a form of punishment or control. In some cases, branding has been used as a way to mark slaves or prisoners, and it is also used in some cultures as a form of initiation or identification. Overall, branding is a painful and often traumatic experience for those who undergo it.
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What does 11 Branding mean?
11 Branding refers to the process of creating a strong and consistent brand identity for a company or product. This includes developing a unique brand image, messaging, and positioning that sets the company apart from its competitors. The goal of 11 Branding is to build a strong emotional connection with customers and establish a memorable and recognizable brand in the market. It involves creating a cohesive brand strategy that encompasses all aspects of the business, from visual elements like logos and design to the company's values and mission.
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What does router branding mean?
Router branding refers to the practice of a company putting their logo, name, and other identifying marks on a router. This can include physical branding on the device itself, as well as digital branding in the user interface. Router branding is a way for companies to establish their identity and create brand recognition among consumers. It also serves as a form of advertising, as the branding can be seen by anyone who uses or sees the router.
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What does no branding mean?
No branding refers to products or services that do not have any visible logos, slogans, or other identifiable marks that associate them with a specific company or brand. This can create a more generic or unbranded appearance, allowing the focus to be solely on the product or service itself rather than the brand behind it. No branding can also be used as a marketing strategy to appeal to a wider audience or to create a sense of simplicity and minimalism.
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Brands and Branding : Strategy to Build and Nurture Brands
This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.
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Brand Management : Principles and Applications for Effective Branding
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management.Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics.It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
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Applied Fundamentals in Finance : Portfolio Management and Investments
This textbook provides a comprehensive introduction to portfolio management and investments.Focusing on four core areas – portfolio management, equities, bonds, and derivatives – it is primarily intended for undergraduate and graduate students alike.However, it will also benefit practitioners working in the fields of financial analysis and portfolio management and professionals who aspire to such professional activities in the financial industry.To ensure its high practical relevance, the book includes a host of case studies and examples from real-world practice, mainly from the German and Swiss financial markets.Additionally, the book shows how to implement the models in Microsoft Excel.
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Branding + Interior Design : Visibility and Business Strategy for Interior Designers
The home goods market in the United States is the largest market in the world.So why do some interior design firms thrive while others barely survive?The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out.This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible.Worksheets give designers the tools to learn these strategies and apply them to their work.It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
Price: 27.99 £ | Shipping*: 0.00 £
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What does "Handy ohne Branding" mean?
"Handy ohne Branding" is a German phrase that translates to "phone without branding" in English. This term refers to a mobile phone that is not tied to a specific carrier or network. It means that the phone is not locked to a particular network and can be used with any SIM card from any carrier. This gives the user more flexibility and freedom to choose their own mobile service provider.
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Can you pierce with a branding needle?
No, a branding needle is specifically designed for branding, not piercing. Branding involves burning a design or mark onto the skin, while piercing involves creating a hole in the skin for the insertion of jewelry. Using a branding needle for piercing could cause unnecessary pain and damage to the skin, and it is not a safe or appropriate tool for piercing. It is important to use the correct tools and techniques for each specific body modification procedure to ensure safety and proper healing.
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What is the branding of Vodafone phones?
Vodafone phones are branded as reliable, high-quality, and innovative devices. The branding focuses on providing a seamless and connected experience for users, with a strong emphasis on connectivity and communication. Vodafone phones are also known for their sleek and modern design, as well as their user-friendly interface. Overall, the branding of Vodafone phones aims to position them as a trusted and cutting-edge choice for consumers.
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What is the branding of the unknown pony?
The branding of the unknown pony is a stylized letter 'M' with a horseshoe incorporated into the design. This branding is likely unique to the specific ranch or owner of the pony and serves as a form of identification. The branding is a common practice in the equine industry to help distinguish and track ownership of horses and ponies.
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