Products related to Positioning:
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Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Brand Positioning : Connecting Marketing Strategy and Communications
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required.Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour.It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
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Applied Fundamentals in Finance : Portfolio Management and Investments
This textbook provides a comprehensive introduction to portfolio management and investments.Focusing on four core areas – portfolio management, equities, bonds, and derivatives – it is primarily intended for undergraduate and graduate students alike.However, it will also benefit practitioners working in the fields of financial analysis and portfolio management and professionals who aspire to such professional activities in the financial industry.To ensure its high practical relevance, the book includes a host of case studies and examples from real-world practice, mainly from the German and Swiss financial markets.Additionally, the book shows how to implement the models in Microsoft Excel.
Price: 89.99 £ | Shipping*: 0.00 £
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Which headset has very good sound positioning?
The headset that is known for having very good sound positioning is the HyperX Cloud II. It features virtual 7.1 surround sound, which helps in accurately pinpointing the direction of sounds in games. This headset is popular among gamers for its immersive audio experience and ability to enhance spatial awareness during gameplay. Overall, the HyperX Cloud II is a great choice for those looking for precise sound positioning in their gaming headset.
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What is the correct foot positioning for skateboarding?
The correct foot positioning for skateboarding depends on whether you are regular or goofy-footed. If you are regular-footed, your left foot should be positioned near the front of the skateboard, with your right foot on the tail. If you are goofy-footed, it is the opposite, with your right foot near the front and your left foot on the tail. Your feet should be positioned shoulder-width apart, with your front foot at a slight angle for better control and balance.
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What is the positioning of a fullback like?
A fullback typically plays in a defensive position in soccer, rugby, or American football. They are positioned behind the midfielders and in front of the central defenders. Fullbacks are responsible for supporting both the defense and the attack, often overlapping with wingers to provide width in the attack and tracking back to help defend against opposing forwards. They need to have good defensive skills, as well as the ability to contribute to the team's offensive play.
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How can one improve the positioning of the elbow?
To improve the positioning of the elbow, it is important to focus on proper alignment and posture. Strengthening the muscles around the elbow joint through exercises like bicep curls, tricep extensions, and forearm curls can help improve stability and alignment. Additionally, practicing proper form during activities that involve the elbow, such as weightlifting or sports, can help prevent strain and injury. Stretching and maintaining flexibility in the elbow joint can also contribute to better positioning and overall function.
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Behavioral Finance and Your Portfolio : A Navigation Guide for Building Wealth
Become a more strategic and successful investor by identifying the biases impacting your decision making. In Behavioral Finance and Your Portfolio, acclaimed investment advisor and author Michael M.Pompian delivers an insightful and thorough guide to countering the negative effect of cognitive and behavioral biases on your financial decisions.You’ll learn about the “Big Five” behavioral biases and how they’re reducing your returns and leading to unwanted and unnecessary costs in your portfolio. Designed for investors who are serious about maximizing their gains, in this book you’ll discover how to: ?Take control of your decision-making—even when challenging markets push greed and fear to intolerable levels ?Reflect on how to make investment decisions using data-backed and substantiated information instead of emotion and bias ?Counter deep-seated biases like loss aversion, hindsight and overconfidence with self-awareness and hard facts ?Identify your personal investment psychology profile, which you can use to inform your future financial decision making Behavioral Finance and Your Portfolio was created for individual investors, but will also earn a place in the libraries of financial advisors, planners and portfolio managers who are determined to counteract the less principled and data-driven aspects of their decision making.
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Portfolio Selection : Efficient Diversification of Investments
This is a classic book, representing the first major breakthrough in the field of modern financial theory.In effect, it created the mathematics of portfolio selection in a model which has turned out to be the indispensable building block from which the theory of the demand for risky securities is constructed.
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Digital Assets : A Portfolio Perspective
From the perspective of an investor, digital assets are an alternative class of assets.They have several features that differentiate them from traditional investments.This makes them well-suited for a diversified portfolio.The question is how to accommodate them in such a portfolio, how to manage their potential and risk, and how to evaluate them.This short book explains how to include digital assets is a diversified portfolio.It focuses on their differentiating use cases, their idiosyncracies, and how they relate to other types of investment.This is a volume for practitioners and students in finance, asset management, or portfolio construction.
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Network Models in Finance : Expanding the Tools for Portfolio and Risk Management
Expansive overview of theory and practical implementation of networks in investment management Guided by graph theory, Network Models in Finance: Expanding the Tools for Portfolio and Risk Management provides a comprehensive overview of networks in investment management, delivering strong knowledge of various types of networks, important characteristics, estimation, and their implementation in portfolio and risk management.With insights into the complexities of financial markets with respect to how individual entities interact within the financial system, this book enables readers to construct diversified portfolios by understanding the link between price/return movements of different asset classes and factors, perform better risk management through understanding systematic, systemic risk and counterparty risk, and monitor changes in the financial system that indicate a potential financial crisis.With a practitioner-oriented approach, this book includes coverage of: Practical examples of broad financial data to show the vast possibilities to visualize, describe, and investigate markets in a completely new wayInteractions, Causal relationships and optimization within a network-based framework and direct applications of networks compared to traditional methods in financeVarious types of algorithms enhanced by programming language codes that readers can implement and use for their own data Network Models in Finance: Expanding the Tools for Portfolio and Risk Management is an essential read for asset managers and investors seeking to make use of networks in research, trading, and portfolio management.
Price: 80.00 £ | Shipping*: 0.00 £
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What is the correct grammar for 90-degree positioning?
The correct grammar for 90-degree positioning is to write it as "90-degree positioning" with a hyphen between "90" and "degree." This is the standard way to show the measurement of a right angle in written form. It is important to use the hyphen to ensure clarity and accuracy in communication.
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What is the positioning of the Mercedes Burmester speakers?
The Mercedes Burmester speakers are positioned strategically throughout the vehicle to provide an immersive and high-quality audio experience for all passengers. The speakers are carefully placed to optimize sound distribution and clarity, creating a surround-sound effect that enhances the overall listening experience. This positioning ensures that every occupant can enjoy the music or audio content with exceptional sound quality, making the driving experience more enjoyable.
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'How do I write a positioning in ethics correctly?'
When writing a positioning in ethics, it is important to clearly state your stance on the ethical issue at hand. Start by identifying the specific ethical issue and providing a brief background or context. Then, clearly articulate your position on the issue, providing reasons and evidence to support your stance. It is also important to acknowledge and address potential counterarguments or opposing viewpoints. Finally, conclude by summarizing your position and reiterating the ethical principles or values that guide your stance.
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What is the difference between flex and grid positioning?
Flexbox and Grid are both CSS layout models, but they have different use cases and behaviors. Flexbox is designed for one-dimensional layouts, such as aligning items in a row or column. It is best suited for laying out items within a single container and allows for easy alignment and distribution of space. Grid, on the other hand, is designed for two-dimensional layouts, allowing for both rows and columns to be defined. It is best suited for creating complex layouts with multiple rows and columns, and allows for precise control over the placement and sizing of items within the grid. In summary, flexbox is best for one-dimensional layouts, while grid is best for two-dimensional layouts.
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