Products related to Product:
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Learn everything about professional product management in this bookIf you have always wanted to actively market your products, this is the book for you.This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid.Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers.Master the complex tasks of product management with confidenceThe success of a product is primarily decided by the buyers - but also by the responsible product manager.He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets andsimultaneously coordinate a plethora of requirements from internal departments With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence.He reveals not only important basics, but also some practical product strategies.In addition, case studies, charts and checklists facilitate the transfer into practice. The contents at a glanceThe book "Successful Project Management" covers the following three key areas:Product management: positioning, core competencies and organizational integrationProduct marketing: structures, success factors and practical toolsProcess-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.
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Digital Product Management
The growth of digital media, products and services have changed the way companies do business.With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience.Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product.With this book, you’ll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time.You’ll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both. This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focussed role.Recommended reading for the BCS Practitioner Certificate in Digital Product Management
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Product Management For Dummies
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations.In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position.If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Create a winning strategy for your productGather and analyze customer and market feedbackPrioritize and convey requirements to engineering teams effectivelyMaximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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What is the difference between product diversification and product expansion?
Product diversification involves adding new products or services that are different from the existing ones offered by a company, aiming to enter new markets or reduce risk by not relying on a single product. On the other hand, product expansion refers to increasing the variety or range of existing products or services within the same market segment, aiming to cater to different customer needs or preferences. While product diversification involves venturing into new markets or industries, product expansion focuses on growing within the current market segment.
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What is Apple's vertical product diversification?
Apple's vertical product diversification refers to the company's strategy of offering a range of products within the same industry but at different stages of production or distribution. This includes devices like iPhones, iPads, MacBooks, and Apple Watches, as well as services like Apple Music, iCloud, and the App Store. By offering a diverse range of products and services that complement each other, Apple is able to create a seamless ecosystem for its customers and drive sales across multiple product lines.
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What types of product returns are there?
There are typically three types of product returns: 1) Defective returns, where the product is damaged or malfunctioning; 2) Unwanted returns, where the customer changes their mind or no longer needs the product; and 3) Wrong item returns, where the customer receives the incorrect product. Each type of return may require different processes and resolutions to ensure customer satisfaction.
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What questions are there about product returns?
Some common questions about product returns include: 1. What is the return policy for the product? 2. Are there any restocking fees or return shipping costs? 3. How long do I have to return the product? 4. What condition does the product need to be in for a return? 5. What is the process for initiating a return and receiving a refund or exchange?
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Product-Led Growth : How to Build a Product That Sells Itself
“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard question I asked myself but couldn’t answer—after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be “product-led”? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You’ll find answers to all of these questions inside this book. In addition, I’ll also show you:How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it (Ch. 10),Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8),Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9),What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process—in just 1 month (Ch. 12),How to stop paying customers from slipping away (Ch. 15),The 3 apocalyptic "tidal waves" that are coming for SaaS companies—and what you MUST do to survive them (Ch. 1),How to make free trial and freemium users hunger to upgrade to paid (Ch. 9),The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10),Which 7 people you need in your “tiger team” to run a successful product-led growth team (Ch. 11),The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14),Product-Led Growth also comes packed with “do this, not that” real-life examples from the industry’s biggest brands—as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today.“This is one of my favorite books of 2019.” - Zeno Roch, Chief Product Office, Liferay Cloud“A must-read book for SaaS founders, especially if you have a self-serve SaaS.” - Kaloyan Yankulov, Encharge“This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now.” - James Gill, CEO, GoSquared
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Practical Product Management for Product Owners : Creating Winning Products with the Professional Product Owner Stances
Hone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast resources into building new products and services.Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace.The solution is more effective agile product ownership and product management.This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want.Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course.This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. Replace negative product owner behaviors with approaches that lead to excellenceRepresent customers more empathetically and effectivelyConnect customers, values, and features more coherentlyTell better stories, set clearer goals, and create more valuable roadmapsInnovate business models, run better experiments, and scale products more successfullyMake more successful decisions, involve the right people, and rely on better dataBecome a great agile collaborator, across governance, budgeting, contracting, and beyondInfluence customers, users, stakeholders, and teams to improve your overall effectivenessOptimize every organizational role related to product ownership Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.
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Applied Fundamentals in Finance : Portfolio Management and Investments
This textbook provides a comprehensive introduction to portfolio management and investments.Focusing on four core areas – portfolio management, equities, bonds, and derivatives – it is primarily intended for undergraduate and graduate students alike.However, it will also benefit practitioners working in the fields of financial analysis and portfolio management and professionals who aspire to such professional activities in the financial industry.To ensure its high practical relevance, the book includes a host of case studies and examples from real-world practice, mainly from the German and Swiss financial markets.Additionally, the book shows how to implement the models in Microsoft Excel.
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Product Lifecycle Management (Volume 1) : 21st Century Paradigm for Product Realisation
This fifth edition of “Product Lifecycle Management” updates and adds to the successful fourth edition, the most frequently cited PLM publication.It gives the reader a thorough explanation of Product Lifecycle Management (PLM) and provides them with a full understanding and the skills to implement PLM within their own business environment.This new and expanded edition is fully updated to reflect the many technological and management advances made in PLM since the release of the fourth edition. “Product Lifecycle Management” will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. Among the components of PLM described are product-related business processes, product data, product data management (PDM) systems, other PLM applications, best practices, company objectives and organisation.This book also describes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product Lifecycle Management” (5th edition) explains what PLM is, and why it is needed.It describes the environment in which products are ideated, developed, manufactured, supported and retired, before addressing the main components of PLM and PLM Initiatives.Key activities in PLM Initiatives described include organisational change management (OCM) and project management.The final part of the book addresses the PLM Initiative, showing the typical steps and activities of a PLM project or initiative.
Price: 159.99 £ | Shipping*: 0.00 £
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How do you develop a product strategy?
Developing a product strategy involves understanding the market, customer needs, and competitive landscape. It starts with conducting market research to identify opportunities and gaps in the market. Next, defining the target customer and their needs is crucial for creating a product that resonates with them. Additionally, analyzing the competition helps in identifying areas where the product can differentiate itself. Finally, setting clear goals, defining the product roadmap, and aligning the strategy with the overall business objectives are essential for a successful product strategy.
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What is a hair growth product?
A hair growth product is a type of treatment designed to promote the growth of hair on the scalp. These products can come in various forms such as shampoos, conditioners, serums, oils, and supplements. They often contain ingredients that are believed to stimulate hair follicles, improve circulation to the scalp, and nourish the hair and scalp to support healthy hair growth. Hair growth products are commonly used by individuals experiencing hair thinning, hair loss, or those looking to improve the overall health and appearance of their hair.
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What is the difference between a product portfolio and a process portfolio?
A product portfolio is a collection of all the products or services offered by a company, including their features, benefits, and target markets. It focuses on the range and variety of products a company offers. On the other hand, a process portfolio is a collection of all the processes and procedures used by a company to create, deliver, and support its products or services. It focuses on the methods and systems used to manage and improve the company's operations. In summary, a product portfolio is about the range of products offered, while a process portfolio is about the methods and systems used to create and deliver those products.
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What do the two technical terms product diversification and price differentiation mean?
Product diversification refers to a strategy in which a company expands its product line to include new products or services that are different from its existing offerings. This can help the company reach new customer segments and reduce its reliance on a single product or market. Price differentiation, on the other hand, involves setting different prices for the same product or service based on factors such as customer segment, location, or time of purchase. This strategy allows a company to capture more value from different customer groups and maximize its overall revenue. Both product diversification and price differentiation are important strategies for companies looking to expand their market reach and increase their competitiveness.
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