Products related to Strategy-First-Get-Over:
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Portfolio Management : Delivering on Strategy
Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond.No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued.Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way.In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority.Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization’s strategic goals and objectives. Portfolio Management: Delivering on Strategy, Second Edition focuses on the benefits of portfolio management to the organization.Its goal is to provide senior executives a view on how portfolio management can deliver organizational strategy.The emphasis is on the specific aspects within the portfolio management discipline and how each aspect should be managed from a business perspective and not necessarily from a portfolio management perspective.Highlights of the book include:Agile portfolio management Delivering organizational value Portfolio management and uncertainty Portfolio governance Marketing a portfolio Portfolio management success Starting with a review of the project portfolio concept and its development, this book is a reference for executives and practitioners in the field, as well as a students and researchers studying portfolio management.
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Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.
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B2B Content Marketing Strategy : A Media-First Framework that Accelerates Growth
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same.First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success.Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient. B2B Content Marketing Strategy delivers mid-career marketers a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies.Providing a deep dive into how to use this strategy in your everyday work, this book will enable you to develop living audience profiles, choose the appropriate channels for your content and understand how to utilize technology to boost your content output. This book shows marketers how to maximize ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing.This framework ensures you can optimize your efforts across owned, earned, and paid media channels, regardless of your resources. Marketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to measure and how to measure them in order to showcase effectiveness.With a focus on what makes high-quality B2B content marketing and covering how you can overcome common challenges and roadblocks, this book will help you increase your reach and resonance with your customers, accelerating growth.Featuring real-world examples from early stage startups to legacy enterprise brands companies such as Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.
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Marketing Management and Strategy
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy.The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security.They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives.This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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Could one win over any woman with the right strategy?
It is not possible to win over any woman with just the right strategy. Women are individuals with their own unique preferences, values, and personalities. Building a genuine connection, showing respect, and being authentic are important factors in forming a successful relationship. It is essential to understand and appreciate each woman as an individual rather than trying to use a one-size-fits-all strategy.
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What is a strategy game in first or third person?
A strategy game in first or third person is a game where the player takes on the role of a character and makes strategic decisions to achieve specific objectives. In a first-person strategy game, the player experiences the game through the eyes of the character they are controlling, while in a third-person strategy game, the player views the character from a third-person perspective. These games often require the player to manage resources, plan tactics, and make decisions that will impact the outcome of the game. Examples of first or third person strategy games include titles like "XCOM: Enemy Unknown" and "Tom Clancy's Ghost Recon."
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Corporate Relationship Management Strategy
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Strategy and Human Resource Management
Strategy and Human Resource Management is concerned with examining how HR strategy impacts on an organisation’s chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts.It takes an analytical approach, which examines and explains what managers do and why they do it before offering any sort of prescription for what the authors think they should do.This approach is grounded in research but is brought to life with examples, cases and vignettes to offer a practice-orientated analysis of the subject.As well as explaining important general principles in strategic HRM, critical features of the different contexts in which they are applied are examined. For this fifth edition, there is increased coverage of contemporary topics, including capital markets and increasing financialisation, Industry 4.0, the shaping of employee voice under different varieties of capitalism and the effects of austerity.Strategy and Human Resource Management retains, however, the classic sources that are fundamental to the subject while also including important theoretical advances and the best new studies of strategies in the world of work and people.
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Digital Business : Strategy, Management & Transformation
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses.Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment.Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
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The Four Pillars of Portfolio Management : Organizational Agility, Strategy, Risk, and Resources
Portfolio management consists mainly of making decisions about which initiatives to undertake, which initiatives not to pursue, and which resources are to be allocated to which portfolio component.At least, that’s how it is most commonly presented in textbooks and courses.Indeed, it is all of that, but it is also so much more.Portfolio management is, of course, about making these decisions, but, more accurately, it is about making them with the goal of creating value for an organization’s wide population of stakeholders, both internal and external.This value is not only expressed in financial terms but also in social terms.The portfolio should create value for all stakeholders, who thereby support the portfolio organization and enable it to sustain itself.Portfolio management is about the realization of strategic vision, achieving a purpose, and developing an intelligent way of using resources to benefit stakeholders.This requires the ability to find a balance among the different dimensions of portfolio governance and among the constraints constantly shaping and reshaping the business environment.This is what portfolio management is truly about; this is what organizational management is about.The Four Pillars of Portfolio Management: Organizational Agility, Strategy, Risk, and Resources takes readers on a journey navigating the dimensions and constraints to be balanced and integrated as part of the portfolio and organizational decision-making process.By balancing the requirements of strategic alignment with the exposure to risk and by reconciling resource demands with capability, a portfolio manager can develop and sustain an organization despite the constant and dynamic evolution of the business environment.This book explains how to manage portfolios that create the agility all organizations require to survive and thrive.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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How can one get into investment banking or strategy consulting?
To get into investment banking or strategy consulting, one should focus on building a strong academic background, preferably in finance, economics, or business. It is also important to gain relevant work experience through internships or entry-level positions in finance or consulting firms. Networking and building connections within the industry can also be beneficial, as well as obtaining relevant certifications such as the Chartered Financial Analyst (CFA) designation for investment banking or the Certified Management Consultant (CMC) designation for strategy consulting. Finally, preparing for and excelling in the rigorous interview process for these competitive fields is crucial.
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